Marketing Analytics: How important are they?

Marketing Analytics

Testing, Optimising and Retargeting The key to success in business is recognising the importance of thorough Marketing analytics; the process of measuring, analyzing, and managing your marketing strategy’s performance to make it as effective as you possibly can. What are marketing analytics and why are they important? If you are going to put time, effort […]

Online advertising and the key types out there.

Online Advertising

Online advertising is instrumental in connecting with your target audience and pushing them along the path to converting; from when they first learn of your idea to the point that they decide that your product or service is what they want and become a customer. There are a number of key types of online advertising […]