Improve your business strategy and reach the right people

Improve your business strategy

Businesses are thrust into the unknown every day, but as a boat doesn’t set sail without a map and follow a set course, a business shouldn’t run without a strategy, or roadmap, to guide it through the uncertainties that come with time. Your business strategy should set new business priorities, outline your plans for growth […]

Marketing Analytics: How important are they?

Marketing Analytics

Testing, Optimising and Retargeting The key to success in business is recognising the importance of thorough Marketing analytics; the process of measuring, analyzing, and managing your marketing strategy’s performance to make it as effective as you possibly can. What are marketing analytics and why are they important? If you are going to put time, effort […]

The Importance of Storytelling in Business

The Importance of Storytelling in Business

You’ve probably heard of storytelling in the context of marketing and branding, but how is it important? First let’s take a look at what storytelling is, and why it’s important. As humans we connect with stories – in fact, it has been scientifically proven that more areas of our brain are engaged when someone tells […]