Marketing Attribution

Marketing Attribution

Which marketing is actually making me money? Understanding marketing attribution and which marketing actions have the biggest impact on the bottom line is crucial not only to understanding the efficacy of a campaign but also to growing your business. Every year, millions of pounds are wasted on marketing that fails to deliver, even worse millions […]

Marketing Demographics

Marketing Demographics - Segment consumers

Who are you selling to? One of the most important questions with any business proposition is “Who are you selling to?”; you need to know your marketing demographics. Identifying this is critical, not only to successful marketing but to a successful business. The ability to segment consumers allows you to focus your messaging so it […]

Mr Webb

Mr Webb

Too weird to live, too rare to die , too apathetic to think of his own catchphrase. Writing a blog about yourself is a bit like networking in a hall of mirrors or having a LinkedIn network consisting entirely of profiles of you – at least the humble-bragging will remain consistent. Whilst I find it […]