Marketing Analytics: How important are they?

Marketing Analytics

Testing, Optimising and Retargeting The key to success in business is recognising the importance of thorough Marketing analytics; the process of measuring, analyzing, and managing your marketing strategy’s performance to make it as effective as you possibly can. What are marketing analytics and why are they important? If you are going to put time, effort […]

CRM Data and best practices

CRM Data and best practices

Data is the building block of all decisions in business, or at least it should be! However, this relies entirely on the ability to be able to store and maintain it properly. CRMs are very handy for this and can make life a hell of a lot easier. If you want to learn more about […]

Automations within a CRM

Marketing Automation Example

Save valuable time with marketing and sales automations within your CRM Automations within a CRM are one of the best time-savers and you need to be using them. They allow you to make sure that no lead or contact ever falls out of your workflow, meaning that there’s no chance for a loss of potential […]

What is a CRM?

What is a crm?

One of the most important acronyms to know in any business that deals with people, is CRM; Customer Relationship Management. This refers to software that helps you track conversations with and progress of prospects, leads and customers. The basic functionality of a CRM is to store names, email addresses, phone numbers and any other bits […]

Mr Monks

Mr Monks

Jan the Man Hey there! I’m Jan, the guy who makes sure that all your precious data is being measured and stored properly while keeping those pesky CRM systems in check. I reckon that the data side of things is the most interesting part of business; any decision made is based off data so it’s […]