Welcome to The Cake Mix Blog. We don’t write for no reason. Everything here has been created to serve a purpose; to help start-ups get stuff done. From ways to think better to practical insights and guidance on tech. Have a read and find some knowledge shortcuts.
Future of Cookies: Contents Introduction Success on a slim stack Segmentation & Personas Segmenting your CRM Personalisation Future of Cookies – Part 1: Introduction The future of Cookies is...
Originally an idea we had about 5 years ago, taking advantage of this year’s initiative to do weekly challenges, it seemed like the perfect opportunity to tackle… ‘Sing it...
Soap for backpackers2 Hour Campaign SprintsAnother Friday and another opportunity to spin the “wheel of misfortune” and set ourselves a marketing sprint challenge. This week we teamed up with...
2 Hour Campaigns A new year and a new challenge for the Cake Mix team. We love great campaigns, collaboration and the sounds of deadlines whooshing by. So we’ve...
What is The Cake Mix flavour of the month? Chocolate? Angel? Data Optimisation? Every month we’re going to take a thorough look (because I can’t bring myself to say...
Businesses are thrust into the unknown every day, but as a boat doesn’t set sail without a map and follow a set course, a business shouldn’t run without a...
What other solutions are out there? Who is your competition? It is important to consider the competition to your business in the context of the other elements discussed in...
Testing, Optimising and Retargeting The key to success in business is recognising the importance of thorough Marketing analytics; the process of measuring, analyzing, and managing your marketing strategy’s performance...
This is a quick reminder that your mind works a lot faster than you do. If you truly believe you have no capacity for instinct, stop reading this now,...
Why is it important? I think deciding how much emphasis to put on outcomes and how much to put on tasks is probably one of the most important leadership...
Creating a top tier email marketing campaign can be a bit of a daunting task when you’re looking at starting, but it really doesn’t need to be By the...
Which marketing is actually making me money? Understanding marketing attribution and which marketing actions have the biggest impact on the bottom line is crucial not only to understanding the...
People have problems and it is now time to consider the people that you are delivering your solution for. Before this can happen, it’s important to pick apart the problem...
In digital marketing, a landing page is a term used to describe a single web page that is created specifically for a marketing or advertising campaign. It is almost...
Every problem requires a solution. If you are reading this, you have ideally already picked apart the problem your business is trying to solve and are now ready to...
You’re about to start a business, pivot with your team or proposition, or go into a new market. How can you assess how long it will take to get...
Data is the building block of all decisions in business, or at least it should be! However, this relies entirely on the ability to be able to store and...
Creating an attention-grabbing sales email can be a bit of a daunting task when you’re looking at starting, but it really doesn’t need to be. Over 200 billion emails...
Setting goals is one of the most important things you can do, both for yourself as an individual and for your business. It’s all too easy to fall into...
Save valuable time with marketing and sales automations within your CRM Automations within a CRM are one of the best time-savers and you need to be using them. They...
What problem are you trying to solve? Understanding your idea and developing your proposition is absolutely vital in the early stages of your business and will in turn help...
One of the most important acronyms to know in any business that deals with people, is CRM; Customer Relationship Management. This refers to software that helps you track conversations...
PR, or press outreach, is simply the process of ‘pitching’ information about your product or service to journalists, bloggers and influencers. When it comes to planning your marketing campaign...
Online advertising is instrumental in connecting with your target audience and pushing them along the path to converting; from when they first learn of your idea to the point...
You’ve probably heard of storytelling in the context of marketing and branding, but how is it important? First let’s take a look at what storytelling is, and why it’s...
Who are you selling to? One of the most important questions with any business proposition is “Who are you selling to?”; you need to know your marketing demographics. Identifying...
Creative services can feel like the wild west. How can you guarantee that you will get the best result for your budget? There is only one way to answer...
Too weird to live, too rare to die , too apathetic to think of his own catchphrase. Writing a blog about yourself is a bit like networking in a...
My First Blog Hi. I am Ed Dench, one of the founders here at The Cake Mix. I have never written a blog before, but here we go… The...
The Ingredients “You can’t go back and change the beginning, but you can start where you are and change the ending”C.S Lewis Hi, my name’s Tom but everyone calls...
Click play to watch my video Hi my name is Benny. I am a Husky x Boxer. I live in Bristol and work in the office everyday with the...
Jan the Man Hey there! I’m Jan, the guy who makes sure that all your precious data is being measured and stored properly while keeping those pesky CRM systems...
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