Improve your business strategy and reach the right people
Businesses are thrust into the unknown every day, but as a boat doesn’t set sail without a map and follow a set course, a business shouldn’t run without a strategy, or roadmap, to guide it through the uncertainties that come with time. Your business strategy should set new business priorities, outline your plans for growth […]
Developing Your Proposition: Your Competition
What other solutions are out there? Who is your competition? It is important to consider the competition to your business in the context of the other elements discussed in this series of blogs. When you are thinking about competition we encourage you to really think about the problem that is being solved, not just settle […]
Marketing Attribution
Which marketing is actually making me money? Understanding marketing attribution and which marketing actions have the biggest impact on the bottom line is crucial not only to understanding the efficacy of a campaign but also to growing your business. Every year, millions of pounds are wasted on marketing that fails to deliver, even worse millions […]
Developing Your Proposition: Consider the people
People have problems and it is now time to consider the people that you are delivering your solution for. Before this can happen, it’s important to pick apart the problem you are trying to solve and then unpack your solution to this problem into features and benefits. The important thing to remember here is that it […]
Developing Your Proposition: Your solution
Every problem requires a solution. If you are reading this, you have ideally already picked apart the problem your business is trying to solve and are now ready to have a real look at your solution, which is more than likely where you really want to be. It is really easy when you are trying […]
The importance of setting goals in business
Setting goals is one of the most important things you can do, both for yourself as an individual and for your business. It’s all too easy to fall into the habit of trying to survive day to day and not think about the future or plan for it. This is especially common in the startup […]
Developing Your Proposition: The Problem
What problem are you trying to solve? Understanding your idea and developing your proposition is absolutely vital in the early stages of your business and will in turn help you plan your story and business strategy. We have put together a series of short blogs, starting with this one, to help you, the business owners […]
How to build an effective PR Outreach strategy
PR, or press outreach, is simply the process of ‘pitching’ information about your product or service to journalists, bloggers and influencers. When it comes to planning your marketing campaign strategy, many people shy away from using PR but working with press and influencers can be hugely powerful to give you that extra boost towards hitting […]
The Importance of Storytelling in Business
You’ve probably heard of storytelling in the context of marketing and branding, but how is it important? First let’s take a look at what storytelling is, and why it’s important. As humans we connect with stories – in fact, it has been scientifically proven that more areas of our brain are engaged when someone tells […]
Marketing Demographics
Who are you selling to? One of the most important questions with any business proposition is “Who are you selling to?”; you need to know your marketing demographics. Identifying this is critical, not only to successful marketing but to a successful business. The ability to segment consumers allows you to focus your messaging so it […]