What is it?
What is it?
Sign up now for January!
What do you get?
We’re on a mission to help every start up and SME run better marketing campaigns. Not everyone wants to use an agency, so we’ve created the CMO School to help you create, plan and execute campaigns that sell.
It’s not just how to use the marketing platforms, but detailed information on the whole digital landscape, how to develop a strategy, and how to transform your business into one that uses data, personalisation and a mobile-first approach that can compete whatever your industry.
We’ve written this as practical help, with fast-paced courses that don’t just help you to do things, but to understand why.
The First 3 Courses
Digital Landscape Essentials
Digital marketing should be an SME or start up marketer’s dream. It’s a collection of (often free!) tools you can use to reach any customer anywhere with the right message at the right time, building relationships from scratch to loyal customers – so why does it seem so hard, and why does it go wrong?
This first strategy section goes beyond how the tools work to give you an insight into how digital marketing as a whole works.
What are the themes in digital marketing? Why are big companies ploughing billions into it, and what are they doing that you’re not? How can you, in a small company, take advantage of the big themes like personalisation, data and mobile in an accessible way?
We take you through digital transformation so you know the landscape and can create killer strategies to use the powerful tools available to you, without wasting money.
Proposition and Value
The first section was about understanding the digital transformation space. This next section helps you to think about your proposition from a digital marketing perspective.
Most campaigns die because of a lack of defined outcomes and a poor connection between problems and people.
This section looks at how you really understand the value of your proposition from a customer perspective; how you communicate that value, and how you segment it in a way that makes it easy for customers to access it.
Funnels and Platforms – Overview
We’ve looked at themes in digital transformation – the principles that help big companies sell more – and how they’re relevant to smaller companies and budgets. We then looked at how to drill down into your proposition, how to understand the pain points of your customers and solve them, how to create messaging and customer journeys that deliver across the marketing funnel.
So you know the marketing principles, and you know how to take what you have and sell it in a meaningful way through digital channels.
Now for the platforms.
This section gives you an overview of what each platform does, how to use them and the differences between them.
If you’re an experienced marketer you might want to skip this course as all platforms and channels will be covered in their own section elsewhere. If you’re not that experienced, this is a great course to get an overview of what everything does and when to use it.
Marketing Demographics – Who are you selling to? One of the most important questions with any business proposition is “Who are you selling to?” Identifying this is critical, not only to successful marketing but to a successful business. The ability to segment consumers allows you to focus your messaging so