We won’t harp on about how different we are, we’ll just say that if you come to us with a problem, we have six experts in different fields who will find a solution.
These are the six:
We’re focused on start ups, and put consulting at the start of what we do. This means we look under every rock to understand your business and goals so we can do the job properly.
Delivery is everything. These are some people we’re currently working with. You can call them and find out how it’s going or check out the case studies below.
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Testing, Optimising and Retargeting The key to success in business is recognising the importance of thorough Marketing analytics; the process of measuring, analyzing, and managing your marketing strategy’s performance...
The start point for many of our relationships is ‘Can you do our FB/Google ads?’. The answer is ‘I don’t know’. We need to understand whether you measure anything and how you measure it; what does the rest of the funnel look like and does it suit the product or market you’re selling into; do you have a CRM or just an email platform?
These questions and many more support the big one – ‘What outcome are you looking for and how would you know if you’ve hit it?’
The practice is a consulting part of the business where we uncover the problems and find creative solutions.
Strategies are fine and all, but can you actually execute them? Everyone on our team has a different specialism across digital marketing, technology and creative. We’ve worked across many different markets with many different strategies and across B2B and B2C.
The engine room is the execution end of the business. Run largely by Doyle, its where we make sure the work gets done collaboratively with you, that it’s all measurable and in line with the strategy.
Typically we manage this with a combination of Slack, Trello and Google Drive, using Monday.com for task management. Whatever the plan, you can reach out to any one of the team at any time.
Digital marketing is based on data. Whether it’s the data we use for targeting, your internal data or the way we report on the marketing we’re doing. A good data framework is a real key to success.
Not only that, but if you’re funded you’ll need to produce an accurate view of CPA, CLTV and other drivers for investment.
We use a mix of Supermetrics, Google Data Studio, Google Tag Manager, Google Analytics, Ad platform metrics and CRM data to create automated dashboards and reporting. This gives you a clear view not just of how your campaigns perform, but of the key commercial metrics that drive acquisition and growth.
We’re a start-up company, so we’ve worked with a really diverse range of companies selling a diverse range of products in innovative ways. This means taking a fresh look at how to create collateral that speaks about a brand no matter what industry they’re in.
Whether it’s video, micro animations on websites, pitch decks or brochures we work with you to find the essence of the message and find unique ways to make it sing.
Because we’re an integrated team, we design with marketing in mind. Every piece has a purpose.
Having worked on everything from video Disney, the Slow-mo Guys and Huawei to full company re-brands, Jamie can help get your creative project off the ground.
We’re a marketing company that builds technology, not a technology company that does marketing.
Marketing technology expands each day, so there are always new ways to use data or communicate in an integrated way with customers. Websites can recognise customers and give them a unique customer experience that’s driven by CRM or integrated communications across platforms.
Whether you’re building an MVP or honing your digital marketing stack, we find the most cost-effective way to do it using stable platforms and technology.
Importantly, we build everything so it can be handed over to you to use and maintain.
We bloody love mental models. They’re the shorthand of thinking and decision-making; a lens that helps give definition to the blurry edges of complex commercial environments.
Chances are if you’re in a start up you’re doing something new. Mental models can be a fixed point when you’re trying something different, and a great way of trying to find the fundamentals of it.
Here are some of our favourites.
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![Image [default idle]-min](https://thecakemix.co.uk/wp-content/uploads/2020/07/Image-default-idle-min.png)
![Image [default idle]-1-min](https://thecakemix.co.uk/wp-content/uploads/2020/07/Image-default-idle-1-min.png)
Future of Cookies: Contents Introduction Success on a slim stack Segmentation & Personas Segmenting your CRM Personalisation Future of Cookies – Part 1: Introduction The
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Soap for backpackers2 Hour Campaign SprintsAnother Friday and another opportunity to spin the “wheel of misfortune” and set ourselves a marketing sprint challenge. This week
Ok, it’s not a letter. But an email can be full of sweet nothings too!
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