Getting Things Done

Like everyone else, we started off at the doing end of marketing. Digital is about data; about testing; about executing, iterating and refining. It’s all about doing.

Quality execution is absolutely critical.

Our core team is six specialists, with a range of associates we bring in for certain projects. Everyone understands what the plan is and brings their perspective, then we go out and create it with you. 

Whether it’s a website, a re-brand, a campaign or your whole digital marketing stack, we understand, collaborate, build and execute quickly and accurately.

Here are our core areas of delivery:

Our Work

We’re focused on start ups, and put consulting at the start of what we do. This means we look under every rock to understand your business and goals so we can do the job properly.

Delivery is everything. These are some people we’re currently working with. You can call them and find out how it’s going or check out the case studies below.

The Future of Cookies – Data Recipes

Future of Cookies: Contents Introduction Success on a slim stack Segmentation & Personas Segmenting your CRM Future of Cookies – Part 1: Introduction The future of Cookies is an...

We paid random people to sing our website

Originally an idea we had about 5 years ago, taking advantage of this year’s initiative to do weekly challenges, it seemed like the perfect opportunity to tackle… ‘Sing it...

Cloud soap for backpackers

Soap for backpackers2 Hour Campaign SprintsAnother Friday and another opportunity to spin the “wheel of misfortune” and set ourselves a marketing sprint challenge. This week we teamed up with...

Charm Bracelets for Satanists

2 Hour Campaigns A new year and a new challenge for the Cake Mix team. We love great campaigns, collaboration and the sounds of deadlines whooshing by. So we’ve...

The Cake Mix Flavour of The Month

What is The Cake Mix flavour of the month? Chocolate? Angel? Data Optimisation?  Every month we’re going to take a thorough look (because I can’t bring myself to say...

Marketing Analytics: How important are they?

Testing, Optimising and Retargeting The key to success in business is recognising the importance of thorough Marketing analytics; the process of measuring, analyzing, and managing your marketing strategy’s performance...

Mental Models

We bloody love mental models. They’re the shorthand of thinking and decision-making; a lens that helps give definition to the blurry edges of complex commercial environments.

Chances are if you’re in a start up you’re doing something new. Mental models can be a fixed point when you’re trying something different, and a great way of trying to find the fundamentals of it.

Here are some of our favourites.

If it smells fishy, it’s a fish.

This is a quick reminder that your mind works a lot faster than you do.  If you truly believe you have no capacity for instinct, stop reading this now,...

Outcomes vs Tasks

Why is it important? I think deciding how much emphasis to put on outcomes and how much to put on tasks is probably one of the most important leadership...


You’re about to start a business, pivot with your team or proposition, or go into a new market. How can you assess how long it will take to get...

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