The Future of Cookies – Data Recipes
Future of Cookies: Contents Introduction Success on a slim stack Segmentation & Personas Segmenting your CRM Future of Cookies – Part 1: Introduction The future of Cookies is an...
Getting Things Done
Like everyone else, we started off at the doing end of marketing. Digital is about data; about testing; about executing, iterating and refining. It’s all about doing.
Quality execution is absolutely critical.
Our core team is six specialists, with a range of associates we bring in for certain projects. Everyone understands what the plan is and brings their perspective, then we go out and create it with you.
Whether it’s a website, a re-brand, a campaign or your whole digital marketing stack, we understand, collaborate, build and execute quickly and accurately.
Here are our core areas of delivery:
Data
We’re creating our own ETL platform, but until that’s ready we use a combination of Google Tag Manager, Google Analytics, FB Analytics for Apps, CRM metrics and others; all de-siloed using Supermetrics and fed into Google Data Studio.
We give insights, not just information, and can show campaign and investment metrics readily as well as feeding automated marketing and single customer view (in so far as that’s a defined thing!)
Speak to Ed L for strategy, or our accredited analytics expert Jan for execution.
Internal Marketing Team
With start ups, our team is often bigger than the marketing team our client has, so we can work as an integrated marketing team, flexibly merged into your management and reporting structure.
We’re a high-accountability company, so we take ownership for outcomes no matter how we work with you, but an integrated approach can help to merge marketing with sales and ops, and improve agility.
Ads
We’ve worked extensively on Facebook and Google, and our team have accreditations on both. Our campaigns always sit within a context – what’s the capture mechanism, how are we converting, what’s the campaign aim? How does it match with web structure or organic approaches?
We take this context and understanding, and add cool creative and a belt-and-braces approach to data to make campaigns hit their mark.
SEO
SEO moves quite quickly, so we keep our team accredited and use tools like SEMRush to support GA and Search Console.
We build websites and create ads and other content, so whether the issue is structural SEO or something content-driven, we can quickly diagnose the problem and provide a range of cost-effective solutions.
CRM
CRM and data work hand-in-hand to create unique and valuable customer experiences. CRM has really become the cornerstone of digital marketing, but it can be costly to set up, even costlier to pay the platform fees for, and it can feel like it’s never finished.
We’ve worked on the major platforms, so we can help if you’ve already started building out your CRM.
For new builds, we have an approach that’s cost-effective. We use a combination of platforms, custom elements and data to help you create the core of your digital stack in a sustainable way that delivers quickly.
Web
Websites are a broad term – do you need a fast-loading sales site or the start of a platform? We build websites efficiently, and with commercial outcomes in mind.
We use our team here in the UK but also work closely with a team in India, so we can deliver great design and UX, rapid development and very competitive rates.
We’re data-driven marketers, so every site has data and CRM connectors as well as simple UX and awesome design.
Products
We’ve created open banking web and mobile apps, onboarding UIs, loyalty apps, investment platforms and more.
Our aim is to solve commercial problems creatively, so we look at every problem with fresh eyes and create the best solution available. Sometimes this means getting into product development. It’s one of the most exciting parts of our work.
If you have a unique problem you’re trying to solve, or you’re just trying to make acquisition easier, talk to us.
Design
Great design can make brands mean more. It can help customers experience your product in a way they value and add a hidden layer to the relationship you have with them.
We design with purpose. It’s embedded in the way we view commercial creativity – being able to add value at every touch point and think about the job we’re trying to do and the message we’re trying to convey.
Speak to Jamie (book plenty of time) and he’ll tell you all about it.
Brand
Branding is a lot more than just ‘the logo’. Like all of our work, we’ve worked hard to find ways to give you enterprise-grade delivery at a start up price. This means drilling down into the essence of things and finding ways to deliver the core value.
The way we help you discover your brand and elaborate on it is probably the best example of this approach. Whether it’s a workshop or a simple set of questions, we help uncover what makes you, you, then how you tell your story.
Our Work
We’re focused on start ups, and put consulting at the start of what we do. This means we look under every rock to understand your business and goals so we can do the job properly.
Delivery is everything. These are some people we’re currently working with. You can call them and find out how it’s going or check out the case studies below.
We paid random people to sing our website
Originally an idea we had about 5 years ago, taking advantage of this year’s initiative to do weekly challenges, it seemed like the perfect opportunity to tackle… ‘Sing it...
Cloud soap for backpackers
Soap for backpackers2 Hour Campaign SprintsAnother Friday and another opportunity to spin the “wheel of misfortune” and set ourselves a marketing sprint challenge. This week we teamed up with...
Charm Bracelets for Satanists
2 Hour Campaigns A new year and a new challenge for the Cake Mix team. We love great campaigns, collaboration and the sounds of deadlines whooshing by. So we’ve...
The Cake Mix Flavour of The Month
What is The Cake Mix flavour of the month? Chocolate? Angel? Data Optimisation? Every month we’re going to take a thorough look (because I can’t bring myself to say...
Improve your business strategy and reach the right people
Businesses are thrust into the unknown every day, but as a boat doesn’t set sail without a map and follow a set course, a business shouldn’t run without a...
Developing Your Proposition: Your Competition
What other solutions are out there? Who is your competition? It is important to consider the competition to your business in the context of the other elements discussed in...
Marketing Analytics: How important are they?
Testing, Optimising and Retargeting The key to success in business is recognising the importance of thorough Marketing analytics; the process of measuring, analyzing, and managing your marketing strategy’s performance...
Mental Models
We bloody love mental models. They’re the shorthand of thinking and decision-making; a lens that helps give definition to the blurry edges of complex commercial environments.
Chances are if you’re in a start up you’re doing something new. Mental models can be a fixed point when you’re trying something different, and a great way of trying to find the fundamentals of it.
Here are some of our favourites.
If it smells fishy, it’s a fish.
This is a quick reminder that your mind works a lot faster than you do. If you truly believe you have no capacity for instinct, stop reading this now,...
Outcomes vs Tasks
Why is it important? I think deciding how much emphasis to put on outcomes and how much to put on tasks is probably one of the most important leadership...
Inertia
You’re about to start a business, pivot with your team or proposition, or go into a new market. How can you assess how long it will take to get...
Slide into our DMs?