The Future of Cookies – Data Recipes
Future of Cookies: Contents Introduction Success on a slim stack Segmentation & Personas Segmenting your CRM Personalisation Future of Cookies – Part 1: Introduction The
A MIX OF CONSULTANCY, DESIGN & DELIVERY
Everyone is doing more online, doing more with mobile, doing more with data and creating increasingly amazing experiences for their customers online.
We’re here to help you do the same.
We help build, manage and transform businesses to make them more digital.
Case studies and achievements
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Housing Hand were and are market leaders with a great product but a lot of capacity for innovation and development.
We re-designed the customer journey from end to end, reducing ad spend with no loss in leads, in fact there was an increase in traffic. We simplified the pathway so there were fewer page views, less time spent on site but resulting in an increase in applications and, thanks to a custom designed quote tool, there was an increase in conversions.
We have also implemented a brand new data and CRM structure allowing detailed analysis, insight and segmentation. Latterly, we have created a custom portal for the B2B & B2C elements of the business, for the B2B this is another innovation that has brought Housing Hands partners more revenue whilst reducing costs and risks.
As part of the digital transformation programme, we have completely re-designed the processes within the business and undertaken extensive training with their team to enable them to realise the full potential of their new technology.
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Student Tribe were delivering a great service but knew they weren’t making enough of digital. They engaged us to help them be more digital and to make sure they filled 100% of their properties every year. We analysed their customer journey, completed a brand audit and identified awareness level opportunities in the market through social and keyword analysis.
From here we were able to redesign their customer journey to make it more efficient and the digital experience more engaging. The web copy was re-written to aligned with keyword gaps and strengths to capture users at the top of the funnel.
The result of our work was maximum occupancy reached within the first year. We then continued our engagement with Student Tribe with training sessions to help them continue to grow and take advantage of digital opportutiites.
The folks behind the cake
And by cake, we mean marketing. Our team is comprised of experts across strategy, data, design, creative, design, digital marketing and customer experience.
Basically no matter what part of marketing you’re looking to get done, we’ve got the person for you.
We’re here to help you grow. We’re used to working with small companies where budget and delivery are everything. We’re flexible, so if you need regular advice and strategy, help with campaigns or a whole new digital approach, we can help you.
Graham Haywood
Operation Director – Housing Hand
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type
Elliott Oil Baa
CEO – The Bunch
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type
Graham Haywood
Operation Director – Housing Hand
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type
From the Cake Mix minds:
Future of Cookies: Contents Introduction Success on a slim stack Segmentation & Personas Segmenting your CRM Personalisation Future of Cookies – Part 1: Introduction The
Originally an idea we had about 5 years ago, taking advantage of this year’s initiative to do weekly challenges, it seemed like the perfect opportunity
Soap for backpackers2 Hour Campaign SprintsAnother Friday and another opportunity to spin the “wheel of misfortune” and set ourselves a marketing sprint challenge. This week
Ok, it’s not a letter. But an email can be full of sweet nothings too!
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