Improve your business strategy and reach the right people

Improve your business strategy

Businesses are thrust into the unknown every day, but as a boat doesn’t set sail without a map and follow a set course, a business shouldn’t run without a strategy, or roadmap, to guide it through the uncertainties that come with time. Your business strategy should set new business priorities, outline your plans for growth […]

If it smells fishy, it’s a fish.

If it smells fishy, it's a fish

This is a quick reminder that your mind works a lot faster than you do.  If you truly believe you have no capacity for instinct, stop reading this now, look in the mirror and give yourself a good talking to. Everyone does. I’m on a train about 15 mins from the station at the moment […]

Outcomes vs Tasks

Outcomes Vs Tasks

Why is it important? I think deciding how much emphasis to put on outcomes and how much to put on tasks is probably one of the most important leadership decisions to make when it comes to team building and performance in start-ups. That’s a big claim but, given how much time goes into driving performance […]



You’re about to start a business, pivot with your team or proposition, or go into a new market. How can you assess how long it will take to get it going? What are the likely barriers to success? Will it work? Inertia is pretty much a universal law that speaks about how much work it […]

The Importance of Storytelling in Business

The Importance of Storytelling in Business

You’ve probably heard of storytelling in the context of marketing and branding, but how is it important? First let’s take a look at what storytelling is, and why it’s important. As humans we connect with stories – in fact, it has been scientifically proven that more areas of our brain are engaged when someone tells […]