The Future of Cookies – Data Recipes
Future of Cookies: Contents Introduction Success on a slim stack Segmentation & Personas Segmenting your CRM Personalisation Future of Cookies – Part 1: Introduction The future of Cookies is an issue that is worrying advertisers, publishers, managers, business owners and pretty much anyone else who uses digital advertising for their business. A lot has been […]
Cloud soap for backpackers
Soap for backpackers2 Hour Campaign SprintsAnother Friday and another opportunity to spin the “wheel of misfortune” and set ourselves a marketing sprint challenge. This week we teamed up with Jordan and Saasha from Housing Hand who were so intrigued by last weeks “Bracelets for Satanists” that they wanted to join us and watch the madness […]
Marketing Analytics: How important are they?
Testing, Optimising and Retargeting The key to success in business is recognising the importance of thorough Marketing analytics; the process of measuring, analyzing, and managing your marketing strategy’s performance to make it as effective as you possibly can. What are marketing analytics and why are they important? If you are going to put time, effort […]
Marketing Attribution
Which marketing is actually making me money? Understanding marketing attribution and which marketing actions have the biggest impact on the bottom line is crucial not only to understanding the efficacy of a campaign but also to growing your business. Every year, millions of pounds are wasted on marketing that fails to deliver, even worse millions […]
CRM Data and best practices
Data is the building block of all decisions in business, or at least it should be! However, this relies entirely on the ability to be able to store and maintain it properly. CRMs are very handy for this and can make life a hell of a lot easier. If you want to learn more about […]
What is a CRM?
One of the most important acronyms to know in any business that deals with people, is CRM; Customer Relationship Management. This refers to software that helps you track conversations with and progress of prospects, leads and customers. The basic functionality of a CRM is to store names, email addresses, phone numbers and any other bits […]
Marketing Demographics
Who are you selling to? One of the most important questions with any business proposition is “Who are you selling to?”; you need to know your marketing demographics. Identifying this is critical, not only to successful marketing but to a successful business. The ability to segment consumers allows you to focus your messaging so it […]