Charm Bracelets for Satanists

Charm Bracelets for Satanists

2 Hour Campaigns A new year and a new challenge for the Cake Mix team. We love great campaigns, collaboration and the sounds of deadlines whooshing by. So we’ve challenged ourselves to produce a marketing campaign from scratch, to a randomly selected audience, for a (semi) randomly selected product all in under two hours. Whilst […]

Developing Your Proposition: Your Competition

Developing Your Proposition: Your Competition

What other solutions are out there? Who is your competition? It is important to consider the competition to your business in the context of the other elements discussed in this series of blogs. When you are thinking about competition we encourage you to really think about the problem that is being solved, not just settle […]

Making an Effective Email Marketing Campaign

Email Marketing Campaigns

Creating a top tier email marketing campaign can be a bit of a daunting task when you’re looking at starting, but it really doesn’t need to be By the end of this blog you’ll; Know what to look for Feel more comfortable in creating a campaign and steering it in the right direction Know what […]

Getting Facebook right: What to post and when

Getting Facebook right

This is the all-important question for any business and social media marketer. Although you may think you have it figured out, there are actually trialled methods that make for better results, in both what to post, and when. At the end of the day, you want to know how to post on Facebook to: Increase […]

Developing Your Proposition: Consider the people

Developing Your Proposition: Consider the people

People have problems and it is now time to consider the people that you are delivering your solution for. Before this can happen, it’s important to pick apart the problem you are trying to solve and then unpack your solution to this problem into features and benefits.  The important thing to remember here is that it […]

Get your landing page right and reap the rewards.

Landing Pages

In digital marketing, a landing page is a term used to describe a single web page that is created specifically for a marketing or advertising campaign. It is almost always campaign-specific, with a single focus, no confused messaging and no website navigation like you might expect. The aim of a landing page Landing pages have […]

Developing Your Proposition: Your solution

Developing Your Proposition: Your solution

Every problem requires a solution. If you are reading this, you have ideally already picked apart the problem your business is trying to solve and are now ready to have a real look at your solution, which is more than likely where you really want to be. It is really easy when you are trying […]

Creating the perfect sales email

Create the perfect sales email

Creating an attention-grabbing sales email can be a bit of a daunting task when you’re looking at starting, but it really doesn’t need to be. Over 200 billion emails are sent out every day, so making an email stand out isn’t as easy as it may first seem. There are a lot of considerations that […]

The importance of setting goals in business

Setting Goals

Setting goals is one of the most important things you can do, both for yourself as an individual and for your business. It’s all too easy to fall into the habit of trying to survive day to day and not think about the future or plan for it. This is especially common in the startup […]

Developing Your Proposition: The Problem

The Problem

What problem are you trying to solve? Understanding your idea and developing your proposition is absolutely vital in the early stages of your business and will in turn help you plan your story and business strategy. We have put together a series of short blogs, starting with this one, to help you, the business owners […]